Should serum be rubbed or patted on? Patting the product leads to less wastage of product, and you are easing up on the aggressive rubbing. This is especially beneficial while applying serums which you are supposed to be used in lesser quantities anyway. This is also a good way to make your products last longer.
Do you rub in serum? Apply your face serum this way.
Just remember: A gentle touch goes a long way—there’s no need to rub the product into your face like you’re waxing a car. That can irritate your skin, especially around delicate areas like the eyes.
How do you pat a serum? The Best Way to Apply SERUM:
Using your fingertips, pat serum onto skin, then smooth it outward. Resist the temptation to massage, and let the formula absorb on its own. Serums are packed with active ingredients, so James advises using more than the standard pea-sized amount to ensure your entire face gets coverage.
How should serums be applied? Use your fingertips to gently apply the serum to your face and neck and then lightly tap, pat, and smooth the serum out. Avoid tugging the skin and rubbing too hard, let the product absorb on its own once you’ve smoothed it out.