Is it better to pat or rub moisturizer? Patting is generally gentler than rubbing in skin-care products because you minimize the chances of pulling or dragging on the skin, Alisa Kerr, another Tokyo-based Japanese beauty expert, tells Allure.
Do you rub in serums? Use your fingertips to gently apply the serum to your face and neck and then lightly tap, pat, and smooth the serum out. Avoid tugging the skin and rubbing too hard, let the product absorb on its own once you’ve smoothed it out.
Why should you tap in serum? Patting the product leads to less wastage of product, and you are easing up on the aggressive rubbing. This is especially beneficial while applying serums which you are supposed to be used in lesser quantities anyway. This is also a good way to make your products last longer.
What is the proper way to apply serum on face? Unlike other skincare products like thick face creams and moisturizers that you massage into your skin in an upward direction, serums are meant to be applied to your face in small tapping motions with your fingertips or your palms. Do not rub your skin excessively, let the serum absorb into your skin on its own.